Privacy Policy

Learn Trade Skills Ltd (“LTS”, “we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website or engage with our services.

Learn Trade Skills Ltd is a company registered in England and Wales (company number 11469001), with a registered office at 1 Fieldings Road, Cheshunt, EN8 9TL. We are the data controller for the personal data we hold about you.

1. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity data: first name, last name, date of birth, title.
• Contact data: billing address, delivery address, email address, telephone number.
• Financial data: payment card details (processed securely via our payment provider — we do not store card numbers).
• Transaction data: details about courses booked, payments made, and services received.
• Technical data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, and other technology on the devices you use to access our website.
• Usage data: information about how you use our website and services.
• Marketing and communications data: your preferences in receiving marketing from us and your communication preferences.
• Special category data: in some circumstances we may need to collect health information (e.g. to make reasonable adjustments for disabilities or medical conditions that may affect your training).

2. How We Collect Your Personal Data

We collect personal data through the following means:

• Direct interactions: when you fill in forms on our website, book a course, request a callback, email us, phone us, or otherwise contact us.
• Automated technologies: as you interact with our website, we automatically collect technical and usage data. We collect this data using cookies and similar technologies.
• Third parties: we may receive personal data about you from analytics providers, advertising networks, and payment providers.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To process and manage your course bookings and enrolments.
• To communicate with you about your booking, course details, and any updates.
• To register you with City & Guilds or other awarding bodies as required.
• To process payments and manage accounts.
• To send you information about our courses, promotions, and services where you have consented or we have a legitimate interest to do so.
• To comply with our legal and regulatory obligations (including safeguarding requirements).
• To improve our website and services through analytics.
• To respond to enquiries, complaints, and other requests.

4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

• Contract: processing is necessary to perform a contract with you (e.g. processing your course booking).
• Legal obligation: processing is necessary to comply with a legal obligation.
• Legitimate interests: processing is necessary for our legitimate interests (e.g. improving our services, fraud prevention), provided these are not overridden by your rights.
• Consent: where you have given explicit consent (e.g. to receive marketing emails or for the processing of special category data).

5. Sharing Your Data

We may share your personal data with:

• Awarding bodies:City & Guilds and other awarding organisations, for the purpose of registering you on courses and examinations.
• Payment processors: third-party payment providers to process payments securely.
• IT and software providers: companies that provide our website, CRM, and other systems.
• Analytics providers: such as Google Analytics, for website performance analysis.
• Legal and regulatory authorities: where required by law.

We do not sell your personal data to third parties for their own marketing purposes.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. We follow Google Consent Mode v2 with the default set to denied: until you accept via the cookie banner, only anonymised cookieless pings are sent to our analytics providers and no cookies are written to your device.

When you accept, we set the following cookies:

• Google Analytics 4 (_ga, _gid) — anonymised traffic and conversion data, including aggregated demographics modelling via Google signals. Used to understand how visitors use our site so we can improve content and courses.
• Google Tag Manager— loads the analytics scripts above with your consent. Sets no persistent cookies of its own.
• Microsoft Clarity (_clck, _clsk) — anonymous heatmaps and session recordings to identify usability issues. Form fields and other PII are automatically masked before any data leaves your browser.
• Meta Pixel (_fbp) — measures the effectiveness of our Facebook and Instagram advertising. Server-side conversions are matched using hashed identifiers via the Meta Conversions API.
• First-party visitor ID (lts_visitor_id, 12 months) — a randomly-generated identifier that lets us link your sessions across visits so we can give continuity of service. Removed if you reject cookies.
• Consent record (lts_consent) — stores your cookie choice. Strictly necessary; cannot be disabled.

You can review or change your choice at any time via the cookie banner's Manage panel. You can also control or delete cookies via your browser settings.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Course records (including qualification certificates and registration data) may be retained for up to 7 years after the conclusion of your course, or longer if required by law or awarding body obligations.

8. Your Rights

Under UK data protection law, you have the following rights:

• Right of access: to request a copy of the personal data we hold about you.
• Right to rectification: to request correction of inaccurate or incomplete data.
• Right to erasure: to request deletion of your personal data in certain circumstances.
• Right to restrict processing: to request that we limit how we use your data.
• Right to data portability: to receive your data in a structured, machine-readable format.
• Right to object: to object to processing based on legitimate interests or for direct marketing.
• Rights related to automated decision-making: not to be subject to decisions made solely by automated processing that significantly affect you.

To exercise any of these rights, please contact us using the details below. We will respond to your request within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We have put in place appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We limit access to your personal data to those employees, contractors, and other third parties who have a business need to know.

10. International Transfers

We primarily process your data within the UK and EEA. Where we do transfer data outside these areas, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements (such as Standard Contractual Clauses or adequacy decisions).

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us: